|EUD to Malawi
|Overall project value (EUR)
|€ 1 999 968
|Origin of funding
|Proportion carried out by legal entity
|Alice Production, CommWithUs, IBF
|Number of staff provided
Detailed description of project Back
This Technical Assistance (TA) project brings in expertise to support entrepreneurship promotion and spread the value of entrepreneurship in Malawi by employing innovative promotional approaches. The general idea is to engage youth, women, and entrepreneurs, through increased communication that will lead to more active participation in entrepreneurship. A vital aspect of this intervention is to create communication processes that will help to develop the confidence (in youth and women) to participate in entrepreneurship as a career and help to develop their interest in being part of the economic development and job creation solution in the county.
The overall objective of this contract is to increase employability and self-employment opportunities available to young TEVET graduates and entrepreneurs, with special attention to women’s needs.
The objective will be achieved through the implementation of innovative approaches to visibility and entrepreneurial culture creation. This will include developing and running a miniseries of documentaries of entrepreneurial role models, organising and running investment competition events, and managing an entrepreneur voices platform, paying special attention to involving women entrepreneurs, and paying special attention to women’s needs, among other activities.
The expected outputs of this contract are as follows:
The TA team is expected to develop engagement strategies that build on different themes and concepts rather than focusing on one direct communication strategy to promote entrepreneurial culture, sustainable enterprise creation and decent, formal jobs.
This project is part of the broader Zantchito programme and works in collaboration with two other projects: Entrepreneurship and Access to Finance project, implemented by the UNDP, and the Technical Assistance to the Government of Malawi to Support the Implementation of Enabling Environment Reforms for Micro, Small and Medium Enterprises and Related Labour Laws project, implemented by GOPA Worldwide Consultants.
Main staff provided: