Detailed description of project Back
The European Union (EU) and the Government of Mongolia signed the Financing Agreement for the EU first Budget Support programme in May 2020. The Action is a Sector Reform Performance Contract (SRPC) on Employment of EUR 50.8 million (MNT 155.7 billion) over five years. It builds upon the achievements of past and ongoing EU projects in the two sectors of concentration of the Multi-annual Indicative Programme (MIP), namely governance of revenues and employment.
The overall goal of the EU’s budget support programs in Mongolia is to support the country’s efforts to strengthen its public financial management (PFM) systems and promote inclusive growth and employment opportunities for target groups.
Reflecting this overall goal, the overall objective of the assignment is to enhance public awareness and understanding of the EU’s budget support program in the PFM and Employment sectors in Mongolia, and to facilitate stakeholder engagement and support for the implementation of these programs. Specifically, the assignment aims to:
- Develop and implement a targeted communication strategy that highlights the key achievements, impacts, and benefits of the EU’s budget support in the Employment and PFM sectors in Mongolia. The strategy is to identify key messages, target audiences, and communication channels that are most relevant and effective for reaching out to stakeholders in these sectors;
- Raise awareness and understanding of the EU’s contribution to Employment and PFM and increase the visibility of the EU’s budget support programs in the Employment and PFM sectors in Mongolia. Communication efforts are to highlight the contributions made by the EU to support job creation, promote better governance and accountability, and improve financial management in the country;
- Facilitate knowledge sharing and learning among stakeholders in the Employment and PFM sectors. Communication efforts are to aim to showcase best practices, success stories, and lessons learned from the EU’s budget support program and promote exchange and dialogue among stakeholders.
- Enhance capacity building and training opportunities for stakeholders in the Employment and PFM sectors. Communication efforts are to focus on promoting training programs and capacity building activities that support the development of skills and knowledge in these sectors, such as improving financial management, public procurement, and budget planning;
- Strengthen partnerships and collaboration with key stakeholders in the Employment and PFM sectors, including government institutions, civil society organizations, and private sector actors. Communication efforts are to foster engagement and dialogue, promote partnerships, and identify opportunities for collaboration to enhance the impact of the EU’s budget support programs in these sectors.
Type of services provided
- Development of a comprehensive communication strategy for the EU’s budget support program in the Employment and PFM sectors in Mongolia, including a situation analysis, identifying key stakeholders and target audiences, developing key messages, and selecting communication channels, taking into account recommendations of the EU guidance on communicating and raising EU visibility;
- Development of a roadmap for the implementation plan (together with monitoring and evaluation plan) of the proposed communication strategy;
- Methodology for the implementation and effective delivery of the activities for the proposed communication strategy;
- Production of communication materials and organisation of media coverage, including press releases, media advisories, news articles, and feature stories;
- Organisation of stakeholder engagement and capacity building activities, enhancing their capacity to communicate effectively about the EU’s budget support programs;
- Identification of best practices, success stories, and lessons learned from the implementation of the communication strategy and activities.
Main staff provided:
- Team Leader / Communications Strategist (35 w/d);
- Event Management Specialist (40 w/d);
- Media Communication Specialist (40 w/d).