Final Evaluation of the Europe – China Business Management Training (BMT) Project

Detailed description of project Back

The BMT project promotes modern high-level business management training in China, based on European best practice and experience paired with exposure to real business practices in China. It transfers knowledge on European business management models and market economics, European business ethics, corporate governance, social and environmental responsibility, European macro-economic issues and, in the broadest sense, Sino-European relations to China. The project consists of five components:

• Promotion of business management training in China;
• Development of joint academic programmes and activities;
• Academic and corporate interactions;
• Scholarships and exchange programmes;
• European Union visibility in China.

The specific objectives of the final evaluation of the BMT Project are:

• To assess the achievements and short-comings of the BMT project with regard to relevance, design, effectiveness, efficiency, impact and sustainability;
• To identify and describe best practices in technical and managerial aspects of the various interventions under the different project components, focussing on the running of a joint EU-China higher education establishment and the implementation of an EU grant programme;
• To draw conclusions and lessons learned and to suggest how these lessons can feed into on-going and future project and policy planning, programming and identification/formulation work of the European Commission and the Government of China.

Type of services provided

PROMAN provides the services of a Team Leader and CECOFORMA the services of a Senior Expert in higher education, together they:

• Conduct desk/internet research;
• Design and distribute a bilingual (English and Chinese) evaluation questionnaire;
• Meet/interview key BMT participants;
• Hold focus group discussions;
• Conduct site visits in Beijing, Shanghai and three provinces;
• Analyse collected data and information;
• Hold briefings/debriefings with the EUD and MOFCOM;
• Prepare a PPT presentation and a comprehensive evaluation report.

PROMAN HQ provides overall backstopping and quality control.