Technical assistance to the Social Fund for Development in Yemen for Communication and Reporting

Detailed description of project Back

The Social Fund for Development (SFD) in Yemen issues different types of publications and communications directed to a various partners including donor organizations, government institutes and officials, beneficiaries, national and international NGOs and other agencies active in development cooperation.

The SFD has an efficient system of data collection for the purpose of monitoring and evaluation and the production of external publications such as newsletters and annual reports. However the SDF does not have a clear strategy on how to communicate and market the accomplishments to a wider audience using a variety of communication channels in line with the needs of the various audiences. Also the way in which the data are presented and reported upon is not systematized.

The purpose of this assignment is therefore to systemize, streamline and professionalize the communication process of the SDF on two levels :

• To assist the SFD in defining overall communication objectives and developing a communication strategy;
• To assist the SFD-Programming and Monitoring Unit in designing reports and publication templates in a sustainable way.

Type of services provided

PROMAN provides the services of a communication and publication expert who :

• Drafts a communication strategy following an assessment of the SFD key audiences and their respective needs in terms of information, periodicity, form and content;
• Draft a Style Manual of Reporting providing standardized writing guidelines;
• Design a specific template for the Annual Report and a methodology on data collection from various Units;
• Conduct a workshop for SDF Heads of Units, Branch Managers and Programming and Evaluation Team on the use of the Style Manual.